You are here

Brand

Brand

Transform your brand. Transcend the market.

NewGround's brand department, ADRENALINE, specializes in the development of innovative business brands and their translation to the retail environments of the future. Whether yours is a new retail enterprise in the making, or an existing business revamping your image for a new era, NewGround can reposition, renovate, and elevate your brand to win both consumer confidence and competitive advantage.

Research

Qualitative & Quantitative
Expertise
Market, Consumer,
Customer Potential &
Purchase
Motivation Analysis
Extensive Analytical Tools
Geo-, Demo-,
Ethno- Databases,
Focus Groups,
Social Media
Leading-Edge Research Technology
Reduces Costs, Improves Turnaround, Maximizes Insights

Strategy & Positioning

Springboard Diagnostic ™
Current Brand &
Business
Diagnostic
Ideation &
Discovery
Sessions
Strategic Brand
Repositioning
& Differentiation
Brand Narrative
Values & Mission Statements

Naming & Identity

Corporate & Product
Naming &
Identity Design
Over 200 Successful
Rebranded Clients
Validated for
Availability &
Originality
Multi-Industry
Expertise

Communications

Both Traditional & Interactive
Integrated, Orchestrated Platforms
In-Store Merchandising
Campaigns & Programs
Product & Service
Collateral
Corporate
Communications
Print Production
Logistics
& Fulfillment

Advertising

Integrated, Orchestrated
 Cross-Media
Campaigns
Advertising Creative across
 Print, Outdoor,
Direct Mail, Online
Original Campaign Creation or
 Translation

Interactive

Website Strategy
Strategy
& Planning
Web & User Interface
Design
& Development
Mobile & Tablet
Apps & Sites
Interactive Environmental
Technologies

Culture

Ready, Set, Open™
Employee Introduction
to New Environment
Onboarding™
General Employee
Orientation
Brand Launch Training
Frontline Sales Experience
Selling Tools &
Techniques Workshop