Eduardo draws upon his wide range of global and financial expertise to help clients translate their brands in the retail marketplace. A true creative thinker, he was instrumental in the architecture of NewGround’s “Customer Journey” – a strategic map of targeted openings to communicate brand messaging throughout a retail space. Eduardo is a frequent speaker at financial and service industry conferences and a contributor to retail banking publications.
Alma Mater: Fordham University (yes, in the Bronx)
How I Unwind: A glass of Malbec helps.
Jumpstart: Quad-venti-non-fat latte
You’d Never Guess: I truly am Puerto Rican. Really.