NewGround International’s
Success Code
The premier business strategy leveraged by top-performing organizations around the world.
A customized roadmap to align brand, place, and culture.
A bold research project was initiated to study over 600 top-performing companies around the world.
This research uncovered a remarkable breakthrough: Although each company had
a unique brand, market, and
product offering, they all
followed a similar process in
the development and execution
of their strategy.
We developed the NewGround Success Code based on this powerful strategy.
Unlock the potential of your organization and access outsized return on investment with the NewGround Success Code.
40% Average increase in pace of business growth for Success Code clients
2x: Most Success Code clients see their digital and geographic reach double
19%: Average improvement in internal efficiency ratios for Success Code clients
Our Proven Process
01. Brand Strategy Assessment
Thorough investigation of brand, including logo, messaging and positioning
02. Market Analysis + Growth Strategy
Comprehensive analysis of current/future market trends + ten-year growth strategy
03. Discovery Program
Facilitated dialogue that builds focus and generates paradigm-shifting conversations
04. Prototype Development
Development of the new in-person prototype experience and network implementation plan
05. Multisensory experience
SIGHT (architectural design, digital signage, environmental graphics), SOUND (music, messaging, sound masking), SCENT (signature scents, seasonal scents, custom scents), and TOUCH (furniture, fixtures, equipment, touch interactive programs).
06. culture development
Frontline + Executive coaching and neuroscience programming
07. Digital Ecosystem Audit
A comprehensive audit of everywhere your audience experiences your brand online
08. tech ux recommendations
A UX strategy to ensure the right tech is used at the right time, by the right people, for the right purpose