Credit Union of America

The Challenge

The busiest branch of Credit Union of America (CUA) handles over 20,000 transactions per month, and needed help. It had been twenty years since the two-and-a half-story building had been updated.

The Journey

Therefore, the branch required new infrastructure, improved workflow, and a fresh look that reflected their community brand.

The Destination

After a marketing study from the Strategy Team, NewGround’s Design Team created a more open, bright, and inviting space. This space could also handle the heavy member traffic. In addition, the exterior was upgraded with a fresh design (including a dramatic two-story entrance), which was sensitive to the surrounding historical architecture. Finally, the Build Team corrected structural issues and water damage on the inside.