ST. LOUIS, MO (March. 18, 2025) – NewGround, a St. Louis-based international architectural design and build firm, announces the addition of Danielle Calcara in the newly created role of Senior Vice President of Marketing. She brings 17 years of experience in marketing and, together with the current marketing team, further positions NewGround as a brand leader in the industry. Danielle will lead NewGround’s marketing efforts as the company continues to grow and significantly invests in a new headquarter and showroom in downtown Clayton, MO.
Before NewGround, Danielle worked as the Marketing & Creative Director for KMOV-TV, where she most recently helped lead the media outlet through a historic rebrand and relocation of its 50,000 square foot broadcast facility. She’s known for her signature bold, creative and research-based strategies that have led to unprecedented growth in media markets across the country. Her success has been recognized with many accolades, including seven Emmy Awards, eight Global Entertainment Marketing Academy of Arts Awards and two National Edward R. Murrow Awards.
“I’m proud to join an industry-leading and innovative company like NewGround,” said Danielle Calcara, Senior Vice President of Marketing for NewGround International. “It’s an honor to work alongside this incredibly talented group of professionals. I’m excited to step into a new space and put my brand and marketing expertise into action for us and our clients.”
Danielle’s experience leading brand development and transformational marketing for networks and local news stations will support NewGround’s future growth. She will lead the marketing team, help manage creative campaigns across all service verticals and bring her in-depth knowledge of markets and branding to our broad client base.
“We are thrilled to have Danielle on our leadership team to assist in the execution of our aggressive growth strategy. Danielle brings her expertise and proven performance as one of the top marketers in St. Louis and will add tremendous value to NewGround,” said Kevin Blair, President and CEO for NewGround International.
About NewGround
NewGround International helps brands plan, design, and build innovative spaces that turn heads and accelerate growth. Our Marketing Team helps expand our network and showcase the beautiful, functional, and unique spaces that deliver a brand’s vision. Learn more and schedule a conversation at newground.com.
For more information, please reach out to Cody Goodrich at cgoodrich@newground.com
