Crafting Memorable Spaces Through Multisensory Technology
In a world of changing and modernized technology, it is not enough to simply update a space. Businesses and institutions must think critically about ways they can make lasting impressions while serving their clients and consumers. Multisensory technology opens a world of possibilities for organizations to communicate their brand and values without speaking a word. […]
The Power of Unique Amenities for Recruitment and Retention
In a competitive and demanding job market, organizations must offer more than a competitive salary and traditional benefits to recruit and retain top talent. Unique and thoughtful employee amenities play a critical role in enhancing workplace satisfaction, productivity, and loyalty. At NewGround, we understand the transformative power of these amenities and how they can create […]
Designing Effective Hybrid Workspaces: Bridging Remote and In-Office Work
The rise of hybrid workspaces post-pandemic has fundamentally changed how we approach work. To remain competitive and promote well-being in this new era, businesses are adapting their physical environments to support a hybrid workforce. Thoughtful office design is at the heart of this transformation, ensuring that workplaces are conducive to both collaboration and focused work. […]
Branding and Identity in Headquarter Design
Your public-facing brand identity serves to separate your organization from its competitors and portray genuine values that connect with your consumers. A beautiful and effective brand expresses itself beyond standard elements like logos, slogans, and ad campaigns. It should extend to the physical space where your staff and consumers interact, where teams collaborate, and especially […]
The Emergence of the Third Space in Workplace and Retail Design
When you’re not at the office and you’re not at home, where are you? The concept of a third space, introduced by sociologist Ray Oldenburg, refers to a social environment distinct from home and work, where individuals can gather, relax, and engage in meaningful interactions. These spaces, such as cafes, parks, and co-working areas, foster […]
Sustainability by Design: Crafting Retail Spaces that Speak to Environmental Values
As consumer awareness of environmental issues continues to expand, so does the demand for sustainable practices across all industries. In the retail sector, this shift in consumer concern has sparked a revolution in design philosophy, leading to the emergence of sustainable retail spaces that prioritize environmental values. More than ever, consumers gravitate toward brands that […]
What is the Right Approach to Remote Work for Your Financial Institution?
Remote and hybrid work environments have upended how we do business, where we work, and how we live our lives. But there’s no single approach to remote work that satisfies the needs of every organization, banking professional, and consumer. Your ideal approach to remote and hybrid work should extend to your design strategy, adapting traditional […]
Designing Next-Generation Branches: Engaging Millennials and Gen Z Consumers
Digital Integration and Seamless Experiences The dramatic shift toward digital banking has been pronounced in every age bracket, with younger generations in particular prioritizing digital services over the in-person experience. But as Millennials and Gen Z consumers age into more complex banking needs like mortgage services and business loans, financial institutions can remain competitive by […]
Digital Signage and Innovative Branch Design for Consumer Engagement
If you want to create a worthwhile in-person banking experience, you have to focus on effective customer and member engagement. Financial institutions are making moves to enhance the overall consumer experience to gain a competitive advantage. As a result, digital signage has emerged as a powerful tool for flexible and compelling consumer engagement. From product […]
Design and Tech Synergize to Elevate Retail Experiences
The future of retail lies at the intersection of design and technology. In the retail design space, we’ve seen firsthand how combining innovative design principles with cutting-edge technology can create immersive and memorable customer experiences. Even in the realm of optimization, technology is helping retailers fine-tune their store layouts, using machine learning to track and […]
