Designing for the Future: How Hybrid Workplaces and Sustainability Go Hand in Hand

As the workplace continues to evolve, businesses are embracing two critical priorities: hybrid workplaces and sustainability. These concepts are more than trends; they are reshaping how organizations function, connect, and thrive. These two goals work seamlessly together, creating workplaces that are as forward-thinking as the people who work in them.  The Shift to Hybrid Workplaces  Hybrid workplaces have […]

Our Design Predictions for 2025

With the influence of technology and the rekindling of vintage design, staying on-trend can pose challenges in 2025. Being true to your brand, while offering unique consumer experiences is the new expectation in design. NewGround industry experts shared what they are seeing clients and trends lean toward in 2025. Staying Relevant with Technology Our Regional […]

Crafting Memorable Spaces Through Multisensory Technology

In a world of changing and modernized technology, it is not enough to simply update a space. Businesses and institutions must think critically about ways they can make lasting impressions while serving their clients and consumers. Multisensory technology opens a world of possibilities for organizations to communicate their brand and values without speaking a word. […]

The Power of Unique Amenities for Recruitment and Retention

In a competitive and demanding job market, organizations must offer more than a competitive salary and traditional benefits to recruit and retain top talent. Unique and thoughtful employee amenities play a critical role in enhancing workplace satisfaction, productivity, and loyalty. At NewGround, we understand the transformative power of these amenities and how they can create […]

The Undeniable Impact of Lighting on Employee Satisfaction

Why do the best companies invest so heavily in their people? The answer is simple: high employee satisfaction leads to better retention rates and increased productivity. While various factors influence employee satisfaction and retention, the physical work environment is crucial. Among the elements of office design, lighting is a critical yet often underestimated component. At […]

Branding and Identity in Headquarter Design

Your public-facing brand identity serves to separate your organization from its competitors and portray genuine values that connect with your consumers. A beautiful and effective brand expresses itself beyond standard elements like logos, slogans, and ad campaigns. It should extend to the physical space where your staff and consumers interact, where teams collaborate, and especially […]

The Emergence of the Third Space in Workplace and Retail Design

When you’re not at the office and you’re not at home, where are you? The concept of a third space, introduced by sociologist Ray Oldenburg, refers to a social environment distinct from home and work, where individuals can gather, relax, and engage in meaningful interactions. These spaces, such as cafes, parks, and co-working areas, foster […]

Designing Next-Generation Branches: Engaging Millennials and Gen Z Consumers

Digital Integration and Seamless Experiences The dramatic shift toward digital banking has been pronounced in every age bracket, with younger generations in particular prioritizing digital services over the in-person experience. But as Millennials and Gen Z consumers age into more complex banking needs like mortgage services and business loans, financial institutions can remain competitive by […]

Greening Hospitality: Innovations in Sustainable Design Practices

In an era where environmental consciousness is at the forefront of global concerns, the hospitality industry is embracing sustainable design practices to minimize its environmental impact while appealing to eco-conscious guests. From green materials to energy-saving technologies, hotels are adopting innovative solutions to create more sustainable and environmentally friendly spaces. Health and Energy-Saving Technologies One […]