Confusion is Free. Clarity Requires Research.
Effective Strategies are Built on Data and Led by Goals Successful businesses define their goals and create strategic pathways to achieve those goals. Your business or organization may have goals related to performance, growth, consumer experience, and more, that all help ensure your continued success. The processes that will carry your organization from its current […]
Brands are Developed at the Intersection of Strategy & Creativity
Discover the Essence of Your Brand Through a Proven Strategic Framework Well-defined brands impact every aspect of an organization. A brand acts as a framework through which all consumer interactions take place, guiding those experiences. It tells consumers what kind of experience to expect when they do business with you. Brands also make their mark […]
What Factors Necessitate a Branch Transformation?
A Branch Transformation Can Help Your Organization Deliver Consistent Value The success of your consumer-level branch strategy depends on your organization’s ability to deliver a consistent customer experience across all your branch locations. Whether your financial institution serves clients or members, they expect you to execute the promises of your value proposition, no matter what […]
Transform Your Branch Strategy with Clear Goals in Mind
Develop Strategy at the Intersection of Values, Data, and Technology Your branch strategy isn’t static code. Strategy is the framework through which successful organizations plan and assess their operations. When a strategy no longer connects to the values of your organization, or can no longer be justified with the data at your disposal, then it […]
Branded Spaces Start with Strategy
Design an Environment that Embodies Your Brand What is a brand if it doesn’t inform your space? After all, your brand is the framework through which all your consumer interactions are made. Naturally, that applies to every way consumers interact. Your brand’s values should be present and communicated through every consumer experience you design. If […]
Branch Strategy: Don’t Trust Your Gut
Intuition can serve you well, but facts are a necessity. Authored by: Scott Florini, VP of Strategy at NewGround Everyone who knows me is aware that I am a certified (and self-proclaimed) history nut. I devour anything I can find to read, watch, and listen to about past presidents, conflicts, movements, and events that have […]
Time is of the Essence: Why Summer Strategy Planning is Best
Timing is key to every aspect of strategic planning for financial institutions. Following seasonal cycles, organizations need to set aside time every year for strategic reassessment and refresh. But as each season carries its own unique demands and responsibilities, when is the ideal time to begin the strategic planning process? There’s no time like the […]
Following Strategy First as a North Star in Prototype Designs
What are Prototype Designs? A brilliant strategic design tool, prototypes allow designers and stakeholders to manifest a defined organizational strategy within a physical space, with every aspect of consumer experience considered. Prototype designs are a crucial step in the design process because they allow us to put our design concepts to the test, using gathered […]
Regroup, Reassess, and ReBalance for Success in a Changing Banking Landscape
There is a “new normal” in retail banking, and understanding how to navigate it takes careful consideration of changes in consumer behaviors, concerns, and preferences. In 2020, the pandemic and subsequent retail restrictions served to accelerate trend shifts in consumer experiences that were already underway. In order to better understand how consumer values have evolved […]
Merger and Acquisition Blueprint for Banks and Credit Unions, Part 2
Mergers and acquisitions can create exciting opportunities for financial institutions and their consumers. The strengths of each organization, when properly combined, can create a stronger value proposition in the long run. However, when mergers are undertaken with inadequate planning and commitment, they can repel consumers, pushing them toward other financial institutions. In fact, consumers are […]
