Remain a Player in the Game — Will Your Bank Make the Millennial Cut?
By Amanda Jasper Millennials in the U.S. will control an estimated $7 trillion in assets by 2020. Right now, they are the largest demographic looking to buy their first house. Why should banks care about this? The answer is simple—buying power. Meanwhile, the digital world has created new behavioral patterns and levels of interaction. This is […]
Brand Loyalty, Lust, & Love—How Millennials Love Personalized Banking
By Amanda Jasper Only 66% of Millennials visited a physical bank branch within the past six months. Banks are challenged now more than ever to engage all their customers. Since traditionally the in-person branch and drive-thru experience are what typically brings the most customer engagement, attracting Millennials—and more importantly, keeping them as customers—requires us to […]
Come One, Come All | Targeting Millennials and Beyond in Banking
Written by Amanda Jasper Millennials are destined to change the world as we know it… And it’s already begun. With technological advances and adaptations unlike any other previous generation, Millennials are impacting banking innovation and customer service in ways never seen before. Financial institutions need to create strategies to keep up. Millennials—including those born between […]
Can experiential strategy and design lead to higher growth for banks?
Executive Summary Dr. William G. Dean, Scott Florini, and Evan Briddle Bank branches encompass many elements that influence overall performance. Success rates include measurable market factors, such as the growth of the local economy, in addition to intangibles, such as the branch and sales staff’s acumen. Similar to other retail businesses, such as restaurants, department […]
