Privacy Policy

This Privacy Policy describes NewGround International, Inc.’s (“NewGround”) policies and procedures on the collection, use, and disclosure of client information when clients use the Service and tells clients about their privacy rights and how the law protects them.

We use client data to provide and improve the Service. By using the Service, clients agree to the collection and use of information in accordance with this Privacy Policy.

Caring & Collaborative Environment

Interpretation and Definitions

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

• Account means a unique account created for clients to access our Service or parts of our Service.
• Company (referred to as “the Company” in this Agreement) refers to NewGround, 15450 South Outer Forty Rd., Suite 300 Chesterfield, MO 63017.
• Cookies are small files that are placed on the client’s computer, mobile device, or any other device by a website, containing the details of a client’s browsing history on that website among its many uses.
• Country refers to: the United States and Canada
• Device means any device that can access the Service such as a computer, a cellphone, or a digital tablet.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Website.
• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service, or to assist the Company in analyzing how the Service is used.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• Website refers to NewGround, accessible from https://www.newground.com/

Collecting and Using Personal Data

Types of Data Collected

Personal Data

While using the Service, NewGround may ask clients to provide NewGround with certain personally identifiable information that can be used to contact or identify clients. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City
• Usage Data
• Social Media account

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as the client’s Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that clients visit, the time and date of a client visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When a client accesses the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device a client may use, mobile device unique ID, the IP address of the client’s mobile device, a client’s mobile operating system, the type of mobile Internet browser the client uses, unique device identifiers and other diagnostic data.

We may also collect information that a client’s browser sends whenever they visit our Service or when the client accesses the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

• Cookies or Browser Cookies. A cookie is a small file placed on a client’s device. A client can instruct the browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if the client does not accept Cookies, they may not be able to use some parts of our Service. Unless they have adjusted their browser setting to refuse Cookies, our Service may use Cookies.
• Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on a client’s personal computer or mobile device when the clients go offline, while Session Cookies are deleted as soon as they close their web browser.

NewGround uses both Session and Persistent Cookies for the purposes set out below:

• Necessary / Essential Cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to provide the client with services available through the Website and to enable them to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that the clients have asked for cannot be provided, and We only use these Cookies to provide them with those services.

• Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

• Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember choices the clients make when they use the Website, such as remembering their login details or language preference. The purpose of these Cookies is to provide clients with a more personal experience and to avoid having to re-enter their preferences every time they use the Website.

For more information about the cookies we use and client choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including monitoring the usage of our Service.
• To manage the Client Account: to manage client registration as a user of the Service. The Personal Data clients provide can give them access to different functionalities of the Service that are available to them as registered users.
• For the performance of a contract: the development, compliance, and undertaking of the purchase contract for the products, items, or services clients have purchased or of any other contract with Us through the Service.
• To contact clients: To contact a client by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
• To provide clients with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that they have already purchased or enquired about unless the client has opted not to receive such information.
• To manage client requests: To attend and manage client requests to NewGround.
• For business transfers: We may use client information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or another sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by NewGround about our Service users is among the assets transferred.
• For other purposes: We may use client information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and evaluating and improving our Service, products, services, marketing, and experience.

We may share the client’s personal information in the following situations:

• With Service Providers: We may share the client’s personal information with Service Providers to monitor and analyze the use of our Service, and to contact them.
• For business transfers: We may share or transfer the client’s personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
• With Affiliates: We may share client information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners, or other companies that We control or that are under common control with Us.
• With business partners: We may share client information with Our business partners to offer the client certain products, services, or promotions.
• With other users: when clients share personal information or otherwise interact in public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
• With client consent: We may disclose the client’s personal information for any other purpose with their consent.

Retention of Personal Data

The Company will retain the client’s Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use the client’s Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain client data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Personal Data

Client information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of the client’s state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from the client’s jurisdiction.

Client consent to this Privacy Policy followed by client submission of such information represents their agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that client data is treated securely and in accordance with this Privacy Policy and no transfer of the client’s Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of client data and other personal information.

Delete Personal Data

Clients have the right to delete or request that NewGround assists in deleting the Personal Data that We have collected about the client.

Our Service may give the client the ability to delete certain information about them from within the Service.
Clients may update, amend, or delete their information at any time by signing into their account, if they have one, and visiting the account settings section that allows them to manage their personal information. A client may also contact NewGround to request access to, correct, or delete any personal information that they have provided to Us.

Please note, however, that NewGround may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, the client’s Personal Data may be transferred. We will provide notice before the client’s Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose the client’s Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose a client’s Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

Security of Personal Data

The security of a client’s Personal Data is important to NewGround, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect a client’s Personal Data, NewGround cannot guarantee its absolute security.

Detailed Information on the Processing of Personal Data

The Service Providers NewGround use may have access to a client’s Personal Data. These third-party vendors collect, store, use, process and transfer information about their activity on Our Service in accordance with their Privacy Policies.

Usage, Performance and Miscellaneous

We may use third-party Service Providers to provide better improvement of our Service.

• Mouseflow

Mouseflow is a session replay and heatmap tool that shows how visitors click, move, scroll, browse, and pay attention to websites. The service is operated by ApS. Mouseflow service may collect information from the client’s device.

The information gathered by Mouseflow is held in accordance with its Privacy Policy: https://mouseflow.com/privacy/

• Google Analytics

Google Analytics is a free third-party service that uses “cookies” to measure, collect, analyze and report web data for purposes of optimizing the experience of users of newground.com. Cookies are files with small amounts of data, that are sent to a client’s browser from a website and stored on their computer’s hard drive. The client can opt-out and prevent their data from being used by Google Analytics with the Google Analytics Opt-Out Browser Add-on.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If the client clicks on a third-party link, they will be directed to that third party’s site. We strongly advise them to review the Privacy Policy of every site they visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Changes to this Privacy Policy

As we strive to improve our practices, we may review NewGround’s Privacy Policy from time to time. We reserve the right to change this policy at any time and to notify clients of those changes by posting an updated version of this policy on our website. It is their responsibility to check our policy each time before they access our website for any changes.

Contact Us

If there are any questions about this Privacy Policy, contact us:

• By visiting this page on our website: https://www.newground.com/connect/