The Challenge
Chartway Federal Credit Union (FCU) was ready to update their nationwide branch-system.
Chartway Federal Credit Union
Prototypes + Rollouts / Strategy → Design → Build → Interiors / Multiple Locations
The Journey
Therefore, NewGround conducted a discovery session, resulting in an Idea Book to guide future designs. This included a “kit-of-parts” with designs and ideas for different branch sizes, still keeping the brand, design, and experience consistent. Suggested changes included replacing teller lines with a cash bar / teller pods, automated ITM delivery, improved signage, and updated off-stage employee areas.
The Destination
In branches that have incorporated these new designs, employees love how bright the space. Additionally, they love how easy it is to serve members. Lastly, members love how inviting and modern the new spaces are.
