The Journey
After finding an ideal location with a great street presence, Day Air Credit Union began strategizing and partnering with NewGround through a Discovery Session. This Discovery Session uncovered the desire for a heavy technological presence and an updated look and feel to the branding. They also wanted an exterior appearance that would feel powerful from the road. We achieved this by creating a building with a lot of height and structural presence accomplished through a unique design. We also included a one-of-a-kind roof structure to give the new building a truly exceptional look from the road.
Compared to the old, outdated location, the new location was a night and day difference. The interior space was full of natural light, plenty of height and volume, and even a community room with after-hours access from the outside. Unique circular lights hang from the ceiling to create volume and comfortable furniture accents the branding and workplace designs. Should members visit during regular operating hours, they can be greeted with a large welcoming space with ITMs, beautiful logos, and fresh and innovative design trends. Should they visit after hours to utilize the community room, the main lobby area is locked off, while the community room and restrooms remain open for use. The community room also features a beautiful wall-to-wall graphic that serves as a beacon for the space at night and is illuminated constantly to be viewable from passersby. Day Air Credit Union’s elevated branding is present throughout every inch of the space, from the logos on the wall to the rich coloring in the main lobby and side rooms.
