The Journey
For F&M Bank, NewGround partnered to renovate and build out the interior of four separate locations, one of which was a historical renovation building. Each of these buildings had different styles, sizes, and spaces to work with, meaning that NewGround needed to remain flexible and adaptable throughout the process. To accomplish this, F&M Bank needed brand guidelines for a space that could easily be customized and scaled depending on where they were. By utilizing NewGround’s innovative Discovery Session, the client was able to come up with a brand guideline package that worked regardless of the space. This package included environmental graphics, furniture, graphic walls, branding, furnishes, and finishes. Each space was equipped with a conference room that featured local photography, branding elements, and a community message specific to the location, ensuring that F&M Bank’s core values and care for their local community was consistent throughout. We also worked with local subcontractors in each location, keeping the work tied closely to the community. F&M Bank’s branding is present throughout each space, with rich wooden tones, beautiful blue coloring from the logo incorporated through environmental graphics, signage, and furniture, and lighting that brings the space to life and creates a welcoming atmosphere.
