The Journey
Oil Changers is a retailer that prioritizes their unique service offering and romanticization of cars and automobiles above all else. By crafting a unique design that would go beyond a simple “garage” style store, Oil Changers could appeal to an elevated demographic and draw in a unique customer base. They required speed to be integrated into every aspect of the process. Speed wasn’t just crucial for Oil Changers as a company, but also for their customers. In this market, customers prioritize quick solutions for their vehicles, oil changes, and more.
NewGround designed adaptable prototypes and signage that could help speed up the rollout process. Some jurisdictions are strict about the type of layout of vehicle garages and repair sites, so creating flexible and adaptable designs meant the process wouldn’t have to slow down depending on local laws or regulations. Furthermore, we helped the Oil Changers team select appropriate color schemes that would stand out within the market and draw in customers with a unique branding and atmosphere.
By using our realistic rendering process, NewGround International was also able to provide key Oil Changers stakeholders with glimpses into their designs and schematics well ahead of the actual build phase. This meant that any potential challenges or problems could be identified and fixed far ahead of time, creating a streamlined and efficient process.
