The Challenge
After a number of large acquisitions, Santander, one of the top financial institutions in the world, decided to rebrand all operations and entities included in their branding. Headquartered in Madrid, Santander is an international financial giant with a significant customer base. Their expanding growth through acquisition, however, meant disjointed branding and branch models through their network that all needed to be updated and modernized. Santander’s goal was to create three replicable prototype locations that would achieve the following:
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Clearly display the Santander branding
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Create a flexible and intuitive customer journey through the space
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Integrate new technologies to benefit both employees and customers
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Provide both traditional and digital forms of communication
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Create operational efficiencies that would benefit Santander branches
