Branding

Messaging and visuals that communicate your value, shine regardless of platform, and position you for the global marketplace.

Capture Your Essence

Your brand is your essence. It’s who you are, how others feel about you, and what they say about your organization when you’re not around. It encompasses how your team works together, your services, online interactions, and the in-person consumer experience.

Let’s make sure your brand elements — logo, name, messaging, colors, fonts, textures, and more — capture your essence, then reflect who you are across platforms: on the web, on your app, in your workplace, and within your in-person consumer experience.

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See Our Work

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Clear. Compelling. Head-Turning.

Get our team on your team for your brand strategy, messaging, naming, visual branding, rollout, and more.

Turn Your Whole Team Into Brand Ambassadors

Uncover your Brand Essence™ — the key differentiation point at the heart of your brand. Teach your entire team to communicate that essence in a few words.

Drive Cultural Change Through Internal Branding

Craft language to inspire your people, measure their performance, and create consistent experiences for everyone who interacts with you.

Get Strong, Consistent Messaging Across Platforms

Create a unified brand experience for others by defining your brand’s promise, value propositions, core values, and more.

Communicate Wordlessly

Our process delivers compelling visual elements to communicate your DNA in one look, in person or online: logo, colors, fonts, and more.

Featured Project

Carolina Foothills Federal Credit Union

Mauldin, SC

Here’s How It Works

Step 1: Discovery

We go deep and learn all we can from you, your team, and any research you provide.

Step 2: Strategy

We create a Brand Strategy Blueprint with messaging elements for both your internal and external brand: Brand Essence, brand promise, core values, cultural artifacts, and more.

Step 3: Naming (When Necessary)

If you decide it’s time to rename, we’ll guide you through a collaborative, multi-stage process to help you decide on the name that reflects who you are.

Step 4: Development

Create a logo design, color palette, and overall look and feel for your brand — delivered in a robust brand guideline manual. We’ll also deliver your corporate identity assets: letterhead, business cards, etc.

Step 5: Expression

Get on-brand designs for your environmental graphics, web, mobile app, digital ads, traditional advertising, and print collateral.

Step 6: Rollout

Get NewGround’s team behind the final reveal of your new brand. We can create everything you need to introduce your brand, first to your team, then to the world.