Branding
Messaging and visuals that communicate your value
Shine regardless of platform, and position you for the global marketplace.
Capture Your Essence
Your brand is your essence. It’s who you are, how others feel about you, and what they say about your organization when you’re not around. It encompasses how your team works together, your services, online interactions, and the in-person consumer experience.
Let’s make sure your brand elements — logo, name, messaging, colors, fonts, textures, and more — capture your essence, then reflect who you are across platforms: on the web, on your app, in your workplace, and within your in-person consumer experience.
Clear. Compelling. Head-Turning.
Get our team on your team for your brand strategy, messaging, naming, visual branding, rollout, and more.
Here’s why Groundbreaking brands choose NewGround’s Business Transformation offering.
Brands Who Have Leveraged Our Strategy Offerings
Featured Project
Carolina Foothills Federal Credit Union
Prototypes + Renovations + Rollouts + Workplaces / Strategy → Design → Build → Interiors / 30,000 SQ. FT.
Here's How It Works
Develop a plan for higher performance, greater productivity, and accelerated growth.
Step 1: Discovery
We go deep and learn all we can from you, your team, and any research you provide.
Step 2: Strategy
We create a Brand Strategy Blueprint with messaging elements for both your internal and external brand: Brand Essence, brand promise, core values, cultural artifacts, and more.
Step 3: Naming (When Necessary)
If you decide it’s time to rename, we’ll guide you through a collaborative, multi-stage process to help you decide on the name that reflects who you are.
Step 4: Development
Create a logo design, color palette, and overall look and feel for your brand — delivered in a robust brand guideline manual. We’ll also deliver your corporate identity assets: letterhead, business cards, etc.
Step 5: Expression
Get on-brand designs for your environmental graphics, web, mobile app, digital ads, traditional advertising, and print collateral.
Step 6: Rollout
Get NewGround’s team behind the final reveal of your new brand. We can create everything you need to introduce your brand, first to your team, then to the world.
Recent Projects
