Discovery
A guided planning process for your in-person experience:
Learn what’s possible. Decide what’s next.
Launch Your Next Retail Experience with NewGround
Too many retail experiences are inconsistent across locations, ignore current trends, and feel undifferentiated from their competition. So, when it’s time to rethink your retail experience, where do you start?
Start with NewGround’s retail-focused Discovery process.
You’ll learn about cutting-edge retail possibilities that will serve your current situation. Then, you’ll start making experiential design decisions to serve your consumers and meet your goals.
Innovate Your Retail Experience
Here’s why Groundbreaking brands choose NewGround’s Discovery process.
Here’s why Groundbreaking brands choose NewGround’s Business Transformation offering.
Brands Who Have Leveraged Our Strategy Offerings
Featured Project
Chartway Federal Credit Union
Prototypes + Renovations + Rollouts + Workplaces / Strategy → Design → Build → Interiors / 30,000 SQ. FT.
Challenge the Status Quo
Here’s what you’ll experience in our facilitated retail-focused Discovery sessions.
Gather for a Single-Day Brainstorming Session
Disconnect from daily responsibilities. Get your key stakeholders in a room. Then, start dreaming together. Our facilitated experience is short enough to get your team’s complete focus — but long enough to generate paradigm-shifting conversations.
Reimagine the Customer Journey
Your ideal consumer has high expectations for you and your brand. We’ll brainstorm how to streamline the customer journey, increase engagement and effectiveness, and lead more people to your desired outcome.
Map Your Points of Experience
How will consumers engage with your space? We’ll discuss ways to direct attention, ensure better interactions with your brand, and intentionally create “wow” experiences throughout your space.
Get Retail Trends and Insights
We’ll show you what’s being done now on the cutting edge of retail design. And if you come to our Chicago location, we’ll take you on a tour of some of the Magnificent Mile’s most innovative retail spaces. You’ll experience what’s possible firsthand as you plan your own space.
Structured and Thought-Provoking Exercises
Our process keeps your team on track, thinking creatively, and moving toward the session’s goal: reimagining a retail experience that’s true to your brand, meets your objectives, and serves your ideal consumer.
Capture Your Ideas
We deliver a digital summary of everything we discovered: images you responded to, concepts you’ll want to remember, and conceptual renderings of your future retail spaces.
Recent Projects
